A Review of Money Makers Monthly Magazine

Money Makers Monthly is, well, a complicated company to navigate. The company says that it is a trade journal that reviews the direct sales and network marketing industry. They have more than twelve million entrepreneurs who are running their own distribution companies. As far as we can tell, this is a company that publishes a trade journal and then has other people sell the ads that go inside the publication.

A single issue of the trade journal costs almost four dollars US and six dollars Canadian. It comes out once a month and has been on the market for eleven years. It is published by Keith B. Laggos and has a circulation of two hundred thousand in the United States. That is a pretty good number for a trade journal.

The Money Makers Monthly income opportunity seems to be that of a Sales Manager. According to the website, the enroller is the ad co-op manager and that person is responsible for getting classified ad certificates and then placing larger ads or ads that will run in multiple regions. The Ad Co-Op Manager earns two dollars from each personally sponsored distributor and they can have as many distributors in their down line as they please.

To be honest, the website is very confusing. There is mention of a down line of distributors but no mention of how to become a distributor. There is mention of commissions, but no word on how much of a commission you earn from the placement of ads, or what kinds of ads that will run in the classified section. They do not mention how often you get paid and they do require a start up cost of, well, even that is confusing. The Standard Representative Option costs forty dollars and then a monthly payment of twenty eight dollars. The Deluxe Representative Option costs fifty dollars and then the same monthly payment of twenty eight dollars.

Obviously the company has been around for a while. The publication is eleven years old. The website is also very pretty. Unfortunately we can’t figure out how the Monthly Money Makers opportunity really works. The website isn’t up front with how much you will earn, how exactly you will earn it and how often you get paid. Any site that won’t even give you that kind of basic information in plain, understandable language (and then goes on to charge you a monthly fee) is not one that you want to sign up for. Never agree to any terms before you’ve read every term you will be agreeing with.

A company as established as this should have a better way of recruiting representatives or at the very least an understandable job description and compensation plan. The Money Makers Monthly income opportunity has neither. It looks like they are putting more effort into building up their website’s look than their website’s content. Steer clear of this company until its goals and requirements are more clearly defined.

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Tips for Advertising on ATM Receipts

Ask any marketing or advertising manager and they’ll tell you: advertising isn’t easy. Consumers can be fickle; their media habits unpredictable. Our society has become so inundated with irrelevant ads that we’ve learned to tune them out. And, while consumer attention wanes, media costs escalate, making advertising on a large scale unaffordable for most marketers.

The Advantages of ATM Advertising

Well, advertising doesn’t have to be so challenging. Not for independent ATM deployers (IADs) and financial institutions (FIs), anyway. The ATM provides such marketers with one of the most attractive advertising vehicles available. It’s like an outdoor billboard, a TV, a computer, and a direct mail delivery device all wrapped up in one.

In addition, ATMs offer:

  • access to often difficult to reach target demographics,
  • the customers’ undivided attention when their mind is on money, and
  • advertising costs that are a fraction of traditional media.

Who Uses ATM Advertising

The synergy between ATMs and FIs is too obvious to overlook. It’s the perfect outlet for banks and credit unions to drive brand awareness, or cross-promote pertinent products to a captive audience when banking is top-of-mind.

But, by no means are the advertising opportunities exclusive to financial institutions. Given the large, and growing network of IADs, ATMs have become a far more common way for people to obtain their money. And their placement within high traffic areas, and proximity to high interest retail stores, broadens the scope of potential advertisers to include almost anybody.

The key for IADs is determining how to package, price, and sell their media space to potential advertising clients and their agencies. Media efficiency should be a strong selling point as the ATM offers one of the most cost-effective ways to advertise to a highly targeted audience.

Types of ATM Advertising

There are many ways to advertise through an ATM. At its most basic level, the device itself can act like a billboard, delivering a message to everyone who passes by.

Another option is to use the monitor screen to deliver an ad message at a time when you have a customer’s complete and undivided attention. For instance, a FI may wish to deliver credit card offers to people with certain financial qualifications.

A third option is advertising on the ATM receipt. Most customers request a receipt and carry it with them in their wallet or purse for future reference, giving the ad message longevity. Receipt ads also offer the ability to distribute a coupon or promotional offer which can later be redeemed. This feature provides advertisers with a mechanism through which to measure their return on investment, something that is far more difficult to do with other forms of media.

The Efficiencies of ATM Advertising

The cost to advertise on an ATM will depend on the type of ad you want to run and the location of the machine. High traffic sites will draw a higher price, as will locations catering to certain demographics

The most efficient, and arguably most effective, form of ATM advertising is delivered on the receipt. This is because ATM paper is essentially a sunk cost for the operator, and the cost of custom printing is nominal. So, the incremental expense to custom print an ad on the back of a receipt is marginal compared to what the operator would already have to pay for stock paper.

On average, the incremental cost to custom print an ad on the back of stock paper can run as low as $6.25 per roll. And each roll can deliver approximately 6,250 advertising impressions. That’s a $1 CPM (cost-per-thousand impressions, the standard unit for measuring media). As you can see below, a $1 CPM is much lower than you’ll find among any of the more traditional media channels.

Advertising CPM* Comparison

Network TV: $28

Print: $17

Cable: $12

Radio: $10

Out-Of-Home: $5

Online: $2

Custom ATM Receipts: $1

*A CPM is the approximate cost to deliver 1,000 advertising impressions to a specified audience.

In addition to media efficiency, advertisers will also want to know how effective ATM advertising can be. Custom printed receipt ads are the easiest to measure a response against as the advertiser can supply something tangible for the customer to redeem. According to leading manufacturers, ATM advertisers have achieved response rates of 10 percent and higher for their campaigns, far exceeding the 1-2 percent success rates of most direct mail campaigns, and at little-to-no incremental cost.


ATM advertising is one of the most effective and cost efficient ways for FIs to deliver a custom ad message to a highly specified target audience. It is also an excellent way for IADs to bring in additional revenue for their network of machines.

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3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts

Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!

Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition.

While traditional methods to build your business on Instagram work magic, they don’t tend to reach nearly as many users as a solid sponsored post.

When Facebook started, organic reach was simple. With low competition and emerging technologies looking for more and more users, it was actually quite easy to post something to Facebook. If configured properly you’d reach new users not familiar with your business.

Then once it had a large enough user base the organic reach was throttled and eventually it became almost mandatory to pay to boost a post in order to reach new users.

Instagram hasn’t quite gone into a pay-to-play model yet, but that doesn’t mean there isn’t some serious value in paying to push a post to new users (called “Promoting” on Instagram).

Which is right for your business: Pinterest or Instagram? Find out here: Pinterest or Instagram. Which one is best for building your business online?

So what is involved in promoting a post and how can you do it right so it reaches the right people for your business? Here’s 3 strategies to follow:

1. Create a Business Profile

The first step is to convert your profile into a Business Profile.

Simply tap the sun symbol (iOS) or three dots (Android) depending on your device.

Now tap “Switch to Business Profile”. You’ll need to make sure your account is set to Public as well.

Enter the required info and tap “Done”. It’s that easy!

*note* if you haven’t already it’s important to be added as an admin to the associated Facebook page

2. Strategize

Strategy is the key when making the most of promoting posts. It’s worthwhile having the post you’re going to be promoting ready before you start.

The reason is, you can make choices not just on what you post and who you’ll promote it to, but also where they’ll see it.

With Instagram your posts will appear in both the stories and feed sections of a user’s account. If you’d like to choose not to have your post appear in stories, then you’ll need to use Facebook’s ad manager.

Both are viable options, but the manager interface has a lot more options than Instagram natively offers so if you have admin privileges on the associated Facebook account and it’s connected already, then it’s advisable to make use of the more robust system.

If you want any help with this at all please get in touch and one of our social media experts will be happy to help.

Now think of the end user and how they’ll be seeing your post. If you’ve already defined your ideal client, you should be able to see competing brands. Scour the more popular ones and look at what has performed better for them.

This can give you real insight into what will be more effective for your own posts.

Once you’ve settled on your creative and you know who it’s designed for, it’s time to promote it.

3. Post Promotion

Depending on your choice of promoting through Instagram or through Facebook Ads Manager, you’ll have a lot of options here.

First post your creative. By the way, if you haven’t reviewed our guide to building your business on Instagram yet, you should. This will ensure your post is optimized for performance before you even start paying.

Now go back to your post and look at the bottom right and where it says “Promote” you simply tap.

Once you’ve tapped it, you’ll see several options for who you want to reach, how long you’ll be running your promoted post, and how much you are willing to pay to reach them.

The options may be limited for who you can reach so make note of who you’ve tried to reach with the post and next time you can try different parameters to see if they’ll be more effective.

It’s never as straight forward as typing in what you want and tapping Done. Look for associated interests that your ideal client will have or broad categories they fall into.

If you’re promoting through Facebook Ads, you’ll need to go to log into your Facebook profile associated with the business and select “Ads Manager”.

You’ll need to navigate through to the Ad level for this.

The process through Ads Manager is much more complicated but has a lot more options. You’ll select the creative by clicking “Use Existing Post”. You’ll then be able to select the associated Instagram account and choose your post from there.

Your options here for targeting are much better.

This method is an intermediate level exercise so if you’re new to using social media for your business or you’re just not finding the interface intuitive enough, give us a call. This process shouldn’t take a long time so if you’re struggling at all have us do the heavy lifting for you.

If you’ve managed to find your way through the settings and you have it set up right, you’ll just choose budget and duration and you’re all set.

We fully understand the complexities of getting this all done right. Taking a stab at it with a test post and small budget is very advisable if you’re planning on tackling this yourself.

Instagram has over 10 million active monthly users and it’s still growing. The interface can change without warning and it’s always being refined to provide even better reach for promoted posts, so don’t treat this lightly.

Think of it as though you were putting up a traditional ad.

With an ad in a magazine you might get your creative seen by thousands of people and this is the same as with your IG profile. This is the outward representation of your business, so treat this part of it like any aspect of your business: like a professional.

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What You Should Know About Google’s New Advertising Products and Brands

For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears.

Google Ads, Google Marketing Platform, and Google Ad Manager are Google’s new brands incorporating some mainstays for the benefit of the millions of advertisers.

From early June to July, Google will be introducing simpler brands and solutions for advertisers. So if you are planning to advertise on Google, read this article first and get yourself oriented on the changes that are happening in Google’s advertising products.

It’s Google Ads now

Google AdWords debuted in 2000 and served as a platform for running text ads on Google’s search engine. Eighteen years later, AdWords evolved from a text platform to a platform that can support different ad formats like videos, apps, shopping, and more.

Now, its evolution has come to the point of rebranding Google AdWords to Google Ads for the purpose of simplifying its complex line of products.

With Google Ads, marketers can purchase ads across all of Google’s properties as well as partner websites. So if you are a marketer, you can now easily reach people who are finding answers on search engines, YouTube, Google Maps, among others.

There’s hardly a difference between Google AdWords and Google Ads but the good news is that the platform is more simplified and is becoming an automated interface.

But that’s not all.

Google has announced the launch of their new advertising product made solely for small businesses.

Smart campaign is a new campaign type in Google Ads that brings a machine learning technology (that’s AI right there) that creates ads. This allows the advertisers to identify the actions they are prioritizing, e.g., phone calls, store visits, or purchases. This will help small businesses to first focus on running their business to stability without shedding too much effort on online advertisement campaigns.

Google Marketing Platform

The following products may not be familiar to small businesses, but if you are an advertiser for big international businesses, then eyes here.

With the bursting of channels, data, and formats, consumers are now very oriented on how they are being advertised to or identified as a target market.

Remember the privacy scandal that happened a few months ago? That’s right. People are now aware that some of their private data are being used for advertising purposes.

That is why Google made another tool that puts privacy as the top priority.

They introduced the Google Marketing Platform, a collaboration of DoubleClick advertiser products and Google Analytics 360 Suite.

Marketers can do all their tasks in one place. They can now evaluate their customer experience, measure their optimized digital campaigns and other tasks in one place without compromising the private data of their customers.

Under the Google Marketing Platform, Google also introduces new products called Display and Video 360. These products bring together the features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. This means all departments can now collaborate in real time and execute ad campaigns in a single place.

Google Ad Manager

Automation continues its move up to managing advertisements on Google. Google Ad Manager is a complete ad platform that will help you maximize your earnings across the reservation, private marketplaces, and open auction.

Google Ad Manager also offers a single platform for delivering, measuring, and optimizing ads regardless of where your audience is engaging. This includes TV, mobile apps, and other platforms like YouTube or Google maps.

Ad Manager also helps you curate who can access your inventory and other programmatic demand.

Technology is changing, and sometimes it’s too fast that we need to step back, look at the bigger picture, and start creating a way to simplify everything. Google is doing a great job on that.

Advertising on Google is a lot easier now, and the fact that they are focusing more on the welfare and privacy of consumers is a major plus point.

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